Ad of the Day: Canon Reflects the World in People's Eyes in Beautiful New Spot | Adweek: Ansel Adams famously said there are two people in every photograph—the photographer and the viewer. Canon offers its own, somewhat simpler take on that perspective in this beautiful new spot from Australia.
The ad doesn't want for ambition, appealing to the notion that each of Earth's 7 billion odd humans holds a unique viewpoint (also, that's not a very narrow target demographic).
It'd be easy to quibble with the scope of that statement, but it's not really worth it. The slightly over-the-top sentimentality, and the potential creepiness of a commercial consisting entirely of close-ups of eyeballs, are both eclipsed by strong writing and production values that are kind of stunning.