But imagine this: What would happen if the newspaper or TV station compared their typical content with the day-to-day interests and activities of their readers/viewers? And what if they took those results and changed the way they report the news? Would that make their products more relevant to the people they aim to serve? (Steve Buttry and Elaine Chisham point out that the Pocono Record did this very thing several years ago. It is documented in the Newspaper Next project report, page 60.)I think news execs would be stunned and, I hope, motivated to rethink how they approach the news.
SourceNews organizations: Break the paradigm & choose your niche | Media, disrupted:
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