Last week, Time Inc. announced its Sports Illustrated brand will launch an online sports news and highlights network in partnership with three of the four major professional sports leagues, NASCAR, and several college conferences.
From a business perspective, the story here is that Sports Illustrated is now the latest publisher investing heavily to increase the number of videos it produces. In doing so, it joins both old media stalwarts like the New York Times, which in November created a thrice-daily, one-minute news update, and new media stars like Buzzfeed, which in 2013 invested in a new video studio and grew the size of its video team to more than 30 employees.
