3/19/14

Ad of the Day: Afraid of Growing Old? This Beautiful Ad Could Help You Embrace It

Ad of the Day: Afraid of Growing Old? This Beautiful Ad Could Help You Embrace It: Getting old isn't the worst thing in the world.

In our youth-obsessed culture, that's actually a provocative statement, and it's one that's made in quite moving fashion by ad agency Karmarama in this commercial for Age U.K., a British advocacy group for older people.

The ad, titled "Love Later Life," features a poem by English beat poet Roger McGough that was commissioned for the spot and is expertly read by 91-year-old Sir Christopher Lee. It's the one inescapable element of the human condition that connects us all—nothing can stop us from growing older. But the ad's simple visuals of people aging from childhood to age 102 let the message truly shine—that age, in some ways, really is a state of mind.