3/6/14

Ellen Degeneres' Samsung Selfie Ups Social Marketing Game | Media - Advertising Age

Read the complete story at the source -: Samsung bought five-and-a-half minutes of airtime on the Oscars -- a hefty expense to win attention on one of the country's premiere advertising events. Yet what got everyone buzzing the next day wasn't one of its lavishly produced commercials, but a single photo on Twittter.