Source: In other words, this sort of stuff has no meaning beyond what people project onto it, and what they project onto it is very much contingent on how it’s presented. Which brings us to the last point, the fact that the video was an advertisement. A very clever one. One of the most talked-about internet phenomena of the last year or so has been that of Upworthy, the relentlessly positive social media phenomenon that involves sharing “uplifiting” content.
