The Importance of In-Person Sales for Photographers

Read the complete story - Back before I started doing in-person sales, I threw confetti, blew a noisemaker and did a celebratory dance both times that I sold more than $100 in prints. That’s right. Both. As in two (2) times. Now that I do in-person sales, my average client order is around $1,500.

Why the big difference? Let’s think about this. It’s time for you to buy a new car. What do you do? You go online and find the car you want, click ‘add to cart’ and wala!

in-person-sales-cart

That’s how everyone buys cars right? Of course not! If you were buying a new car you would go down to the dealership and test-drive that puppy. You would want to feel that new leather, crank up the stereo and see how it handles. Why do you think dealerships let you test-drive their cars? They know you are more likely to buy when you have driven the car.