3/25/14

Why I switched to the Medium Format platform // Behind the Shutter

Why I switched to the Medium Format platform // Behind the Shutter: Today is an incredible time to be a photographer. Amateurs and professionals alike are enjoying the ever increasing features of their DSLRs. more megapixels, HD video, low light performance, its all there, right?

Well, no. It’s not. See, I make the argument, and I am sure I will get lots of nodding heads here, today, everyone is a photographer. Now, you may not like it, but its still an accurate statement and a problem we have no control over. In addition, today’s cameras want to be everything to everyone. Photography, video, audio, etc, etc. Let’s do it all in the camera say the camera manufacturers. Sounds great in theory, but its creating this mentality with both photographers and clients that anyone can do what we do. Truth is, not everyone can do this. There is more to being a professional photographer than just clicking the button.