Despite FAA Ban, More Marketers Take to the Skies With Drones | Adweek

Despite FAA Ban, More Marketers Take to the Skies With Drones | Adweek: Based on how often you hear them mentioned, you’d think drones were so commonplace you wouldn’t be able to throw a rock without knocking one or two out of the sky.

Illustration: Chris Danger

But for all their buzz, drones are still barely on the cusp of going mainstream, due not so much to rarity as to a regulatory lockdown. Now, however, federal oversight of commercial drones has come into question, and as always, marketers are first into the breach to help a new technology take off.

Most recently, a 19-year-old entrepreneur did his part to make drones a daily sight by launching DroneCast, a Philadelphia-based business that offers to fly 6-feet-long, 2-feet-wide advertising banners around the city while hovering about 25 feet off the ground.