The Great Unwatched - NYTimes.com: At first glance, this seems a surprising problem for online video advertising. In theory, a brand could say “I want to reach men in their late 20s who have bought a car in the last year.” Then they could pay for impressions — the industry’s term for an instance when a video ad rolls — that aim at those people. The promise of such efficiency helped coax $2.8 billion from marketers for video ads last year, double what was spent in 2010. That figure is a small part of all digital ad spending, and it is dwarfed by the $74.5 billion spent in 2013 on television ads. But unlike television, online video sales are growing at a double-digit pace. Spending will top $8 billion by 2016, eMarketer projects.
